An Army Tradition Goes Corporate...
I spent 8 total years involved in the US Army and in the Army National Guard. I started at the very bottom of the ranks as a private, moved into the NCO ranks, and then eventually earned my commission in Officer Candidate School. I learned a lot about Army traditions during my time, as does every soldier.
It's been nearly 20 years since I left the Army to go into business and a lot has changed. When I first joined, the Soviet Union had recently fallen and the armed forces were still geared up for conventional warfare - tank vs. tank, plane vs. plane, grunt vs. grunt. Today, the threat is very different and, as a result, so is the Army.
While the Army changes to suit the time, though, Army traditions change much more slowly. Troops still march the same way, salute the same way, and even sing the same awful cadences that they have for decades. Medals, like the Congressional Medal of Honor and the Purple Heart, continue to be awarded as they have been for more than 100 years.
Another Arrmy tradition that hasn't changed is the Challenge Coin. Although associated today with the US Military, this tradition predates it. In fact, Challenge Coins have been in use in various for over 2000 years. They typically recognize individual or group accomplishments, completion of a goal, meeting an important figure, or one's belonging in a unit. These coins are cherished and are a real source of pride for those who receive them.
Unlike many other military concepts, this one hasn't yet caught on in the business world. There are a couple of reasons for this including the production requirements but the most important reason is that no one's really adapted the concept to fit the business world. This is a shame - the type of "on the spot" employee appreciation these coins deliver is sorely lacking in many business organizations today.
AttaCoin hopes to change all that! Our sole mission is to help ensure that deserving employees feel appreciated. To deliver on that mission, we've created a new lineup of challenge coins, or "tokens," that recognize the attributes that today's businesses value in their employees: leadership, teamwork, innovation, effort, and more. The design of these tokens reflects the sensibilities of the business world.
By using these affordable tokens, you'll be spreading motivation through your own team and, as a result, will see improved business results. To get started, try our "Team Leader" collection - you'll get 5 different coins for one low price.