Buying gifts for men doesn't have to be difficult...
Selecting the right gift is part science and part art. You want your gift to show your recipient that you value them, that you understand them, and that you really thought about what they might want or need. The right gift can demonstrate all of these things and can help to build a stronger relationship.
Buying for men, however, can be tough. They're often less vocal about their wants and, when they do explain what they'd like, it can be so specific that it takes the creativity and fun out of gift selection. In addition, there are very few gift categories that span the range of interests that men have - automotive tools, golf balls, and video games, for example, are all potentially great gifts but can be risky if you've misread the giftee's interests or if you buy "the wrong thing."
Since you're likely looking for a gift idea right now, here are some thoughts to help you find great gifts for men...
Stick with what he knows:
The #1 mistake the gift givers make is assuming they can get the guy to pick up a new hobby, sport, etc. Your gift recipient will decide whether or not the item is relevant in the first 3 seconds. If not, within a day, it will be added to other miscellaneous items in a closet, the garage, or basement.
Instead of a gift that entails a new hobby or interest, buy a gift designed to help the giftee reach "the next level" in an existing hobby. If the guy loves their Xbox One, for example, look for something to enhance that experience like the "professional" Xbox Elite Controller. If they love to cook, consider high end kitchen tools or even rare ingredients (spices, for example).
Buy for the fan:
One way to ensure your gift gets the appreciation it deserves is to give something associated with a favorite sports team, superhero, brand, or cause. A big coffee mug is a really boring gift but a big mug with the Chicago Bears logo on it could become a real favorite for the right person. If you're shopping on the Internet, you can find fan gear for any interest you can imagine. Here, for example, is a whole store dedicated to fan gear for the Andy Griffith show - who knew?
In addition to fan-relevant items, another way to make ordinary gifts for men extra-ordinary is with high end or performance materials. A 3-pack of t-shirts would be a pretty lame gift but what if these t-shirts are made of Australian Merino Wool? For wallets, leather's lost its luster but what if the wallet were made out of carbon fiber? Similarly, a razor may be a boring gift but add some chrome to the handle, and you may have a winner!
Deliver some utility:
Guys tend to like useful stuff - even if that stuff will only be useful in special situations. Super-cool flashlights, pocket knives, and even items like staplers can all be unique gifts if you buy the right one. At AttaCoin, where we sell employee recognition gifts, our customers often tell us that they're buying these work-related items for a loved one in management who can use them at the office.
Note that utility's even better when it's fan-friendly and includes high end materials. A useful item crafted out of ultra-modern performance materials with a favorite team could be a killer gift. How about a titanium money clip with a Boston Celtics logo on it, for example?
Be a repeat offender:
As we've pointed out, it can be really hard to find the right item for guys. Why not make it easier on yourself with a gift idea that can become a tradition? Some classic cool gifts for guys are magazine subscriptions, wine of the month clubs, and even cook-at-home subscriptions like Blue Apron. Your "repeat offender" gift can also be a local service... How about being a gift certificate for a local auto detailing shop? This would be highly useful and, likely, welcome year after year.
Whatever you decide to buy, give it with the appropriate amount of "setup." A gift that ties into a funny story about your friendship or supports something you like doing together can have a lot of impact. Whether it's a friend, boyfriend, boss, or employee, look your giftee in the eye and tell them why they're important to you in a way that's reinforced by your gift.